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Web Presence

Business Domain Name – Biggest Benefit Of Using A Long Web Domain Name As A Marketing Strategy

In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses.

There are manyadvantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public.

Most business owner would have already understood the importance of a web presence to their business. What most of them had failed to understand is that the domain name in their website can contribute significantly to their online marketing strategy.

First, we look at a few rules of a good domain name. Most would agree that a good domain name should:

1) be able to describe your business when people first look it.

2) include hyphen in between the words to make it easier to read.

3) have an appropriate .com, .net, .biz, .info, .org to reflect the nature of the business.

What I differ in opinion is that a long domain name “mysuperduperbrandflyingsite.com” can be as effective as a short domain name “superduper.com” depending on the context where the domain name is used. Many people would definitely disagree with me on this point as they believe that a short domain name is easier to remember. However, a long domain name can be just as effective depending on the context where it is use.

Having a catchy long domain name such as http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com/ would definitely helps to draw attention to your business promotion rather than promoting your website name http://www.yourcompanyname.com which is mundane.

When people reach http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com, you can communicate a short sales message before driving them to the appropriate web page.

Thus, depending on the context where the domain name is used, a domain name can actually help to make or break your overall marketing performance.

Justin Koh http://www.articlesbase.com/domain-names-articles/business-domain-name-biggest-benefit-of-using-a-long-web-domain-name-as-a-marketing-strategy-948.html

Brought to you by Atlanta internet marketingBrought to you by Atlanta Internet Marketing
Fred Gagnon & Mark Nelson

Technorati Tags: 21st Century, Atlanta Internet Marketing, Benefit, Biz Info, Brick And Mortar, Business Domain Name, Business Owner, Business People, Business Promotion, Lifetime, Marketing Performance, Miss A Thing, Mortar Businesses, Nature Of The Business, Online Marketing Strategy, Prospective Customers, Sales Message, Web Domain Name, web marketing, Web Page, Web Presence

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Offline Advertising For Your Online Business – Cheap Strategies To Drive New Customers To Your Website

I’ll tell you a secret that you can use within ten minutes that could substantially benefit your business. And it’s strange because, unless you happen to live within ten minutes of me, there’s no way you can compete with me or steal this almost zero cost, local traffic (and if you do live nearby, stay off my turf or I’ll break your legs). You can however do exactly the same in your local area without fear of me coming round your place with hired goons and a baseball bat.

Recently, I’ve been getting my house renovated (if ever you wish to go grey with alarming speed, this is the way to do it). It means I’ve had to go to a very popular hardware store near my house countless times. This hardware store gets tens of thousands of customers every week. That’s what I like to call offline traffic (there’s loads of it about and pretty soon, you’re going to learn how to harvest it).

A while ago I noticed that this hardware store had an advertising podium on a very prolific spot near the tills. I had seen loads of people buzzing around it before, checking out the various advertisers displayed. It costs £20 to place an ad there for a whole week.

Did I place an advert? Most certainly – but I put it with a very specific SPIN. You see, you have a lot of builders, plumbers, decorators (etc) visiting this store frequently. This is a group that is always looking for new business. A group that is not particularly tech-savvy. A group that are increasingly looking to set-up a web presence. In short, a group that would benefit greatly from my site design & promotion services.

As you might imagine, I placed the ad for website design services targeted to this group. The response? Far more than my design team (currently one person) could handle. And a bunch of leads pestering me to let them know the minute I had availability to service their order. Now I don’t know about you, but that’s the kind of result I like from twenty bucks of advertising.

Now this method is one very small strategy you can employ to get big gains for your online business using offline advertising. I could literally think up HUNDREDS of variances to this theme. You see, many physical stores that get tonnes of customers offer these advert spaces and you can benefit from them in a pretty big way:

- Place an advert in the popular health store and drive traffic to your highly related health food website. Immediately you have targeted traffic that will click away at your Adsense displays, affiliate links & purchase your health eBooks.

- Put an advert around local gyms and get traffic to your fitness website with the same results.

- Place your “make m.oney” type adverts around smaller newsagents (one ad I place costs me £2 [about $4] a month) and watch the steady flow of traffic come in.

You get the idea. And this is just ONE offline strategy. There are countless other ways to drive traffic & sales to your online business. Here are a few additional ones for you to consider:

- Classified adverts placed in local papers & magazines.

- Radio & TV ads – contrary to popular belief, there are affordable radio & tv adverts available to suit your product.

- Flyers – very inexpensive to get out, yet can be incredibly responsive depending on the type of niche you’re in.

- Coupons – issue coupons that can be redeemed at your site

And believe it or not there are even more. Hopefully, this article has taught you that just because you have an online business doesn’t mean you should turn your back to offline advertising. In fact, these rather ignored strategies can account for the bulk of your traffic, subscribers and customers once you put them into place.

Tuks Engineer

http://www.articlesbase.com/internet-articles/offline-advertising-for-your-online-business-cheap-strategies-to-drive-new-customers-to-your-website-100899.html

Brought to you by Atlanta internet marketingBrought to you by Atlanta Internet Marketing
Fred Gagnon & Mark Nelson

Technorati Tags: Advert, Advertisers, Advertising Online, Advertising Strategies, Alarming Speed, Amp, Atlanta Internet Marketing, Baseball Bat, Countless Times, Decorators, Fear, Goons, Hardware Store, Legs, Local Area, New Business, Podium, Promotion Services, Tens Of Thousands, Turf, Web Presence

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